Overview
The meal that puts distractions down.
The meal that puts distractions down.
Screens have become permanent guests at the table.
Today, one hand often belongs to a screen.
For generations, KFC's iconic chicken has claimed both. We celebrated that enduring brand ritual to remind people that the best moments deserve their full attention.
Screens have become permanent guests at the table. Today, one hand often belongs to a screen.
For generations, KFC's iconic chicken has claimed both. We celebrated that enduring brand ritual to remind people that the best moments deserve their full attention.
Year
Year
2025
2025
Agency
Agency
Havas Singapore
Havas Singapore
Modern meals have become one-handed.
Modern meals have become one-handed.
Whether it's phones, tablets or TV, our attention is constantly pulled away from the people we're with.
Whether it's phones, tablets or TV, our attention is constantly pulled away from the people we're with.
What if KFC has been bringing people back to the table all along?
What if KFC has been bringing people back to the table all along?
