EVs are often positioned as futuristic concepts.
Set in distant, idealised worlds,
EVs feel advanced but not yet tangible.
People don’t reject advanced technology.
They hesitate when it feels like it belongs to the future, not their present.
So instead of dramatizing electric innovation, we treated it like a finished product.
We framed electric progress as something you can feel today.
Progress You Can Feel
Launch Campaign
Audi Q8 e-tron
Launch Film
Key Visual
Social Films
Social Statics
Digital Banners
Audi x GreenTech Festival Teaser
Greentech Festival
Audi Key Visual
Greentech Festival
Event Day Socials
Agency DDB Singapore
Client Audi Singapore
Creative Director Elijah Ng
Art Director Marcus Quek
Copywriter Joel Lim