Overview
The world's deadliest
serial killer isn't human.
The world's deadliest
serial killer isn't human.
Mosquitoes kill more people than any human serial killer, yet few people truly fear them. By drawing chilling parallels between the female Aedes mosquito and human murderers, we turned ordinary mosquito behaviour into crime scenes people couldn't ignore.
Mosquitoes kill more people than any human serial killer, yet few people truly fear them. By drawing chilling parallels between the female Aedes mosquito and human murderers, we turned ordinary mosquito behaviour into crime scenes people couldn't ignore.
Year
Year
2023
2023
Agency
Agency
DDB Singapore
DDB Singapore
DDB Singapore
Dengue is one of the world’s deadliest killers.
Dengue is one of the world’s deadliest killers.
Hospitals fill with dengue patients every year and thousands die, yet it barely inspires fear.
Hospitals fill with dengue patients every year and thousands die, yet it barely inspires fear.
We fear people more than statistics.
We fear people more than statistics.
That's why serial killers capture our attention long after the headlines fade.
That's why serial killers capture our attention long after the headlines fade.
Fear changes when the killer feels human.
Fear changes when the killer feels human.
What if we reframed dengue as a human serial killer?
What if we reframed dengue
as a human serial killer?
What if the hunt for dengue became a true crime podcast?
What if the hunt for dengue became a true crime podcast?
A four-part Spotify true crime podcast follows detectives through a series of impossible attacks. As the investigation unfolds, each new clue leads listeners closer to the killer's identity.
A four-part Spotify true crime podcast follows detectives through a series of impossible attacks. As the investigation unfolds, each new clue leads listeners closer to the killer's identity.
