Overview
Revealing the monsters
behind dirty public toilets.
Revealing the monsters
behind dirty public toilets.
Seemingly small bad habits can add up and turn a public toilet upside down. So we brought them to life as larger-than-life horrors, showing how the little things can become one big nightmare.
Seemingly small bad habits can add up and turn a public toilet upside down. So we brought them to life as larger-than-life horrors, showing how the little things can become one big nightmare.
Year
Year
2022
2022
Agency
Agency
DDB Singapore
DDB Singapore
DDB Singapore
Every public toilet has a dark side.
Every public toilet has a dark side.
And our bad habits are what bring it out.
And our bad habits are what bring it out.
The real cause hides behind closed doors.
The real cause hides behind closed doors.
A skipped flush. A wet seat. A tissue left behind. Seemingly trivial habits we barely think twice about.
A skipped flush. A wet seat. A tissue left behind. Seemingly trivial habits we barely think twice about.
Until it all adds up to one big mess.
Until it all adds up to one big mess.
Because once they walk away, so does the responsibility.
Because once they walk away, so does the responsibility.
Until it all adds up to one big mess.
What if we turned ‘harmless’ habits into a real nightmare?
What if we turned ‘harmless’ habits into a real nightmare?
Every creature embodied a different bad habit,
turning routine reminders into encounters people couldn't ignore.
Each creature was tied to a specific behaviour, turning routine reminders into encounters people couldn't ignore.
The campaign's world came to life in an immersive escape room, where every puzzle
challenged visitors to defeat the toilet horrors through good toilet habits.
The campaign's world came to life in an immersive escape room, where every puzzle challenged visitors to defeat the toilet horrors through good toilet habits.
The campaign's world came to life in an immersive escape room, where every puzzle challenged visitors to defeat the toilet horrors through good toilet habits.
