Overview
Revealing the monsters
behind dirty public toilets.
Revealing the monsters
behind dirty public toilets.
Public toilets are often treated as someone else's problem. To encourage greater ownership of public toilet cleanliness, we used horror-inspired storytelling to show how everyday habits shape the spaces we all share, turning public toilets into immersive reminders that cleaner toilets start with all of us.
Public toilets are often treated as someone else's problem. To encourage greater ownership of public toilet cleanliness, we used horror-inspired storytelling to show how everyday habits shape the spaces we all share, turning public toilets into immersive reminders that cleaner toilets start with all of us.
Year
Year
2022
2022
Agency
Agency
DDB Singapore
DDB Singapore
DDB Singapore
Public toilets are already seen as a horror space.
Public toilets are already seen as a horror space.
People blame cleaners and authorities, leaving the real cause of dirty toilets overlooked.
People blame cleaners and authorities, leaving the real cause of dirty toilets overlooked.
Bad toilet habits hide in plain sight.
Bad toilet habits hide in plain sight.
Every flush skipped, every tissue dropped and every wet seat quietly becomes part of the problem.
Every flush skipped, every tissue dropped and every wet seat quietly becomes part of the problem.
Dirty toilets don't happen on their own.
Dirty toilets don't happen on their own.
They're built one bad habit at a time.
They're built one bad habit at a time.
Dirty toilets don't happen on their own.
What if every dirty toilet habit became something that haunted you back?
What if every dirty toilet habit became something that haunted you back?
Every creature embodied a different bad habit,
turning routine reminders into encounters people couldn't ignore.
Each creature was tied to a specific behaviour, turning routine reminders into encounters people couldn't ignore.
The campaign's world came to life in an immersive escape room, where every puzzle
challenged visitors to defeat the toilet horrors through good toilet habits.
The campaign's world came to life in an immersive escape room, where every puzzle challenged visitors to defeat the toilet horrors through good toilet habits.
The campaign's world came to life in an immersive escape room, where every puzzle challenged visitors to defeat the toilet horrors through good toilet habits.
