Overview
Revealing the monsters
behind dirty public toilets.
Revealing the monsters
behind dirty public toilets.
Public toilets are often treated as someone else's problem. To encourage greater ownership of public toilet cleanliness, we used horror-inspired storytelling to show how everyday habits shape the spaces we all share, turning public toilets into immersive reminders that cleaner toilets start with all of us.
Public toilets are often treated as someone else's problem. To encourage greater ownership of public toilet cleanliness, we used horror-inspired storytelling to show how everyday habits shape the spaces we all share, turning public toilets into immersive reminders that cleaner toilets start with all of us.
Year
Year
2022
2022
Agency
Agency
DDB Singapore
DDB Singapore
DDB Singapore
Public toilets are already seen as a horror space.
Public toilets are already seen as a horror space.
But when they get dirty, people blame the cleaners.
The real cause hides in plain sight.
The real cause hides in plain sight.
Every flush skipped, every tissue dropped and every wet seat quietly adds up to a bigger mess.
Every flush skipped, every tissue dropped and every wet seat quietly adds up to a bigger mess.
People rarely see themselves as part of the problem.
People rarely see themselves as part of the problem.
Because once they walk away, so does the responsibility.
People rarely see themselves as part of the problem.
What if their bad habits couldn’t be left behind?
What if their bad habits couldn’t be left behind?
Every creature embodied a different bad habit,
turning routine reminders into encounters people couldn't ignore.
Each creature was tied to a specific behaviour, turning routine reminders into encounters people couldn't ignore.
The campaign's world came to life in an immersive escape room, where every puzzle
challenged visitors to defeat the toilet horrors through good toilet habits.
The campaign's world came to life in an immersive escape room, where every puzzle challenged visitors to defeat the toilet horrors through good toilet habits.
The campaign's world came to life in an immersive escape room, where every puzzle challenged visitors to defeat the toilet horrors through good toilet habits.
