Overview
Bringing the Mad Max wasteland
to the streets of Singapore.
Bringing the Mad Max wasteland
to the streets of Singapore.
Set in a post-apocalyptic wasteland, the Mad Max franchise is best known for its iconic custom-built vehicles. In Singapore, a local equivalent hides in plain sight: the iconic ice cream cart. To launch Furiosa: A Mad Max Saga, we transformed one into the Sundae Scrapper, bringing the world of Mad Max to the streets of Singapore.
Set in a post-apocalyptic wasteland, the Mad Max franchise is best known for its iconic custom-built vehicles. In Singapore, a local equivalent hides in plain sight: the iconic ice cream cart.
To launch Furiosa: A Mad Max Saga, we transformed one into the Sundae Scrapper, bringing the world of Mad Max to the streets of Singapore.
Year
Year
2024
2024
Agency
Agency
Havas Singapore
Havas Singapore
The Mad Max world feels distant to Singapore.
The Mad Max world feels distant to Singapore.
Its post-apocalyptic world feels far removed from everyday life in Singapore.
Its post-apocalyptic world feels far removed from everyday life in Singapore.
Its machines are what make that world instantly recognisable.
Its machines are what make that world instantly recognisable.
Every vehicle tells the story of its owner. Built from scraps and modified over time, no two are ever alike.
Every vehicle tells the story of its owner. Built from scraps and modified over time, no two are ever alike.
Singapore has its own machines with stories to tell.
Singapore has its own machines with stories to tell.
The local ice-cream cart, starting as a standard motorcycle, each one is customised over years with freezers, storage and handmade additions.
The local ice-cream cart, starting as a standard motorcycle, each one is customised over years with freezers, storage and handmade additions.
What if Singapore's iconic ice-cream cart belonged in Mad Max?
What if Singapore's iconic ice-cream cart belonged in Mad Max?
Once a weapon scrapper.
Once a weapon scrapper.
Now a sundae scrapper.
Now a sundae scrapper.
A closer look at the idea, the build, and how it came to life on the streets.
A closer look at the idea, the build,
and how it came to life on the streets.
A closer look at the idea, the build,
and how it came to life on the streets.