Overview
Bringing the Mad Max wasteland
to the streets of Singapore.
Bringing the Mad Max wasteland
to the streets of Singapore.
Set in a post-apocalyptic wasteland, the Mad Max franchise is best known for its iconic custom-built vehicles. In Singapore, a local equivalent hides in plain sight: the iconic ice cream cart. To launch Furiosa: A Mad Max Saga, we transformed one into the Sundae Scrapper, bringing the world of Mad Max to the streets of Singapore.
Set in a post-apocalyptic wasteland, the Mad Max franchise is best known for its iconic custom-built vehicles. In Singapore, a local equivalent hides in plain sight: the iconic ice cream cart. To launch Furiosa: A Mad Max Saga, we transformed one into the Sundae Scrapper, bringing the world of Mad Max to the streets of Singapore.
Year
Year
2024
2024
Agency
Agency
Havas Singapore
Havas Singapore
The Mad Max world feels distant to Singapore.
The Mad Max world
feels distant to Singapore.
For new audiences unfamiliar with the franchise, its post-apocalyptic vehicles and desert punk chaos offer little point of entry into everyday life here.
For new audiences unfamiliar with the franchise, its post-apocalyptic vehicles and desert punk chaos offer little point of entry into everyday life here.
The fastest way into the Mad Max world is through its machines.
The fastest way into the Mad Max world is through its machines.
Scrapped together and modified over time, each machine reflects its owner’s past, personality, and place in the world. The story is written into the vehicle.
Scrapped together and modified over time, each machine reflects its owner’s past, personality, and place in the world. The story is written into the vehicle.
In Singapore, ice-cream vendors ride motorcycles
that are gradually transformed.
In Singapore, ice-cream vendors ride motorcycles
that are gradually transformed.
A standard bike becomes something else, with freezer boxes
and structures welded on, shaped by years of daily use.
A standard bike becomes something else, with freezer boxes and structures welded on, shaped by years of daily use.
So we turned this Singapore icon into a Mad Max machine.
So we turned this Singapore icon into a Mad Max machine.
Once a weapon scrapper.
Once a weapon scrapper.
Now a sundae scrapper.
Now a sundae scrapper.
A closer look at the idea, the build, and how it came to life on the streets.
A closer look at the idea, the build,
and how it came to life on the streets.
A closer look at the idea, the build, and how it came to life on the streets.