Public toilets are already seen as a horror space.
People blame cleaners and authorities, not themselves. That belief removes responsibility and lets bad behaviour continue, no matter how often toilets are cleaned.
People behave worse when they think no one is watching.
In public toilets, anonymity makes bad toilet habits feel consequence-free.
People think dirty toilets are inevitable.
So we showed that people decide when a toilet turns upside down.
Public Toilets Shouldn’t Be Scary
Integrated Campaign
National Environment Agency Singapore
Film
Key Visuals
Experiential
In-situ POS
Social Extensions
Campaign Results
2023 1 x Shortlist - AD STARS - Information Video
2023 1 x Shortlist - MARKies - Integrated Media
2023 1 x Shortlist - MARKies - Experiential
2023 1 x Shortlist - MARKies - Video
Agency DDB Singapore
Client National Environment Agency
Executive Creative Director Benson Toh
Creative Group Head Tytan Chang
Art Directors Marcus Quek, Junqian Liu
Copywriter Mandara Nagaraj