Dengue is one of the world’s deadliest killers.
Hospitals fill with dengue patients every year and thousands die, yet it barely inspires fear.
Fear sharpens when danger feels human rather than statistical.
That is why serial killers put us on edge.
The Aedes mosquito shares disturbing parallels with a human serial killer. Through that lens, dengue no longer feels abstract.
So we reframed dengue as a serial killer.
She’s Still Out There.
Print & Publishing
National Environment Agency Singapore
Spec Ad
Agency DDB Singapore
Client National Environment Agency
Art Director Marcus Quek